Nickelodeon Universe "We Want Your Scream" Campaign won a bronze award at Effie Awards
Mall of America and Nickelodeon Universe are casting kids and teens for a new Scream Collector television commercial set to film on February 12 and 13, 2013. Nickelodeon Universe is a seven-acre indoor amusement park located in the center of the Mall of America, in Bloomington, MN. The Scream Collector is an iconic figure that works at Nickelodeon Universe collecting screams from riders. The Scream Collector was developed as an anti-hero, a deadpan scientist who works in a glass laboratory overlooking Nickelodeon Universe from the 4th floor of the Mall of America. He and his intern put the best screams in jars, label them and keep a wide collection of their "favorite screams".
After launching the Nickelodeon Universe Scream Collector TV and radio campaign in 2011, sales numbers exceeded projections. More than 24,000 Scream Chaser passes were sold in the first two months of the busy summer season, and a July Scream Collector branded Facebook promotion helped to grow the fan base by 13 percent in 10 days. The campaign generated more than 300 media hits in the first six months, including sit-down Scream Collector interviews on two local news stations. Teens everywhere were repeating the Scream Collector’s lines and sharing them with friends. The campaign was the national winner of a bronze Effie award based on effectiveness.
The casting directors for the newest Nickelodeon Universe Scream Collector TV Commercial is seeking the following (MUST be available in the St. Paul/Minneapolis area):
• Females, to play 12-13 years of age, any ethnicity. Will be riding the Avatar Airbender and freaking out about a Boy Band.
• Male, to play 15-16 years of age. Must be in great shape, the type who plays sports all year. Will play a Jock in "Contaminated Screams".
• Male, to play 13-15 years of age, nerdy, non-athletic, possible heavyset. Will be riding riding a roller coaster.
Important: You MUST be very comfortable riding a roller coaster. You may be placed on any of the following rides:
-Avatar Air Bender
-Teenage Mutant Turtles Shell Shock
-Fairly Odd Coaster
To be considered, send a 2 recent color photos (one headshot and one full body shot), along with age, height, weight, location, and phone number ASAP to:
Nickelodeon Universe Commercial
Principal Actor Casting
c/o Drive-Thru Productions
510 1st Avenue North
Minneapolis, MN 55403
Auditions will be on Saturday February 9, 2013 from 2:00pm - 500pm.
Address and directions will be given to those selected to audition.
Pay for each role is $350 (no agency fee)
Nickelodeon Universe Scream Collector TV Commercial Extras Contest
To enter a contest to appear as an extra in the Nickelodeon Universe commercial, visit the following website:
Nickelodeon Universe Commercial Extra Contest